Our Love Story

our love story

Ever wonder how our company got the name "Tuesday in Love"?  Our CEO shares his story... 


Tuesday in Love – Our Love Story

I remember the sleepless nights, the feelings of guilt and the sorrow. The days of barely having enough to buy a week’s worth of groceries for my family are still memories that linger in the back of mind. These are memories that I’m thankful for. They remind me to stay grounded, humble, and to never stop striving for excellence. These are the memories that remind me of how powerful love can be.

tuesday in love love story 1 our love story

Almost seven years ago I sat in the kitchen every night looking for jobs on my laptop. Despite holding a foreign medical degree, I was unemployed because I was overqualified for every job I applied to, and I was still in the process of writing my medical board exams (which were also very expensive).  One night I decided to take a break from uploading resumes and started looking through old photos of my wife and I. They were sweet reminders of the joys of a young marriage, capturing blissful moments of celebration and quirky poses. I was very fortunate to have married the woman of my dreams. Her love and support went beyond my expectations, and no matter what the circumstances were she stood by me with enormous courage. Perhaps what saddened me the most was that I was unable to give her even the simplest luxuries.

We had once walked past a store in the mall and some bright bottles of nail polish caught her eye. And although she had admired them she placed them back down simply because we couldn’t afford to spend any extra money. I remember the look of dismay on her face. 

our love story

tuesday in love story 2 our love story

For some strange reason, it was at that moment I decided to look up halal nail polish. After an hour or so of reading articles and studying the ingredients I was convinced that there could be a better version of this. And it took me only a few seconds to convince myself that there should be. Perhaps it was the challenge that drove me to it, but I didn’t hesitate to find some sample ingredients and begin creating my own formula. In the following weeks, every night I turned my tiny kitchen table into a laboratory, experimenting with different chemicals and compounds, hoping that I would create something that worked. Finally, it happened.

A New Beginning

The next morning I gave my wife a small bottle of pink nail polish. I placed a small amount of polish on a paper towel and let it dry, then added 2 drops of water on it. And as the water seeped through I remember the look on her face. I remember the sparkle in her eyes, and the sweetness of her smile. I remember it was Tuesday.

Umar Farah CEO tuesday in love our love story


our love story